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Posts tagged ‘TV commercial’

CEA Amplifies Call to Diversify the Teaching Profession with New Campaign

CEA is stepping up its efforts to diversify Connecticut’s teaching force by launching a statewide awareness campaign aimed at encouraging more young people of color to pursue careers in teaching. Right now, more than 40 percent of Connecticut’s schoolchildren are minorities, but only 8 percent of the state’s teachers are people of color.

The new campaign, Teaching Is Calling You, highlights teachers as role models for their students as well as mentors for young people who may never have considered the positive difference they could make as future educators.

“Teachers are the single most important in-school influence on student learning, and it stands to reason that our educators must reflect the culture and diversity of their students,” said CEA President Jeff Leake. “Having a racially and culturally diverse teaching force enhances all students’ academic achievement by providing them with multiple perspectives that allow them to gain a greater understanding of the world around them.” Read more

New CEA Ad Campaign Spotlights Strength of Diversity in Our Public Schools

Waterbury fifth grade teacher Alison Kirchberger says, “We know that diversity enriches our schools, and we work hard to build safe, welcoming classrooms for all students.”

Connecticut’s neighborhood public schools are true cornerstones of our democracy, welcoming students from every country, speaking different languages, and providing them with a true pathway for success. Connecticut teachers have opened their arms, their hearts, and their classrooms to ensure that all students take pride in their heritage, and know that their classrooms are places where they are welcomed and valued.

That is the core message of a new public awareness advertising campaign sponsored by the Connecticut Education Association and the National Education Association.

The TV, radio, and online ads underscore the vital role of teachers in our public schools. The ads remind the public that teachers welcome students from every background and help them learn, grow, and pursue their dreams with passion. Read more

New CEA TV Ad Focuses on Teachers Rising for Student Success

Jan 14 TV ad Connecticut teachers go above and beyond every day for their students, despite ever-changing demands that threaten to weigh them down. This is the core message of a new public awareness TV commercial sponsored by CEA. (Watch the ad here.)

The commercial focuses on the word “rise,” delivered every morning as students prepare to recite the Pledge of Allegiance. Poignant images of teachers, as well as students and parents, proudly standing up and placing a hand on the heart serve as a metaphor for the dedication and resilience of those on the real front lines of public education. Read more