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Posts tagged ‘TV ad’

New CEA Ad Campaign Emphasizes Need to Support Education for Coronavirus Recovery

When coronavirus struck Connecticut, teachers and students had their worlds turned upside down almost overnight. Schools were closed, and homes became de facto classrooms. Through all of the uncertainty, Connecticut teachers did what they always do: they rose to the occasion to take care of their students, keeping them engaged and learning.

Now, another crisis looms on the horizon. Cities and towns across the state are discussing drastic cuts to education budgets that will eliminate critical resources for students and limit teachers’ ability to help them succeed.

For our state to recover, our schools must remain high priorities. That is the core message of a new CEA television ad featuring Connecticut teachers and students engaging in virtual learning.

“Throughout this health crisis, our teachers have been working harder than ever to keep their students learning in this uncertain world,” says CEA President Jeff Leake. “As we try to recover from the COVID-19 pandemic, our students will require more resources, not fewer. Proposed budget cuts will jeopardize their education, their emotional well-being, and their future. The television ad is a reminder to cities and towns to turn their efforts from making cuts to fighting for resources to educate students safely when they return to the classroom.” Read more

New CEA TV Ad Focuses on Teachers Rising for Student Success

Jan 14 TV ad Connecticut teachers go above and beyond every day for their students, despite ever-changing demands that threaten to weigh them down. This is the core message of a new public awareness TV commercial sponsored by CEA. (Watch the ad here.)

The commercial focuses on the word “rise,” delivered every morning as students prepare to recite the Pledge of Allegiance. Poignant images of teachers, as well as students and parents, proudly standing up and placing a hand on the heart serve as a metaphor for the dedication and resilience of those on the real front lines of public education. Read more