Whether you’re shopping for holiday presents, booking your flight home for the holidays or making everyday purchases such as groceries, gas, clothes, classroom supplies or books, you can make your hard-earned dollars pay you back with customer loyalty reward program cards, apps and codes. You’ll still be buying the same items, but when you use rewards programs, you’ll get more value for the money you spend.
Incentivizing loyal customers has become a big business. Rewards program memberships have grown at a strong, steady rate. According to the data published by Colloquy, loyalty programs boasted 3.8 billion memberships in 2017.
Target your loyalty for optimal rewards
The average U.S. household belongs to 29 rewards programs but uses only 12 of them. “By spreading your shopping over that many programs, you risk diluting the rewards value you get back,” says author Jeff Berry, senior research director at Colloquy. Read more